Why Simple Wins: Seven out of 10 Businesses Fail

Little-known fact: before starting FutureThink, I founded another company. It failed. Blame it on the market, my youth, or the rain, but it was a deeply humbling business lesson. It also inspired me to create a technique that now enables companies like Prudential, EA, and Merck to avoid the same fate.
 
It’s known as the Kill Your Company exercise. And as a worst-case-scenario planning activity. (It’s also been called “better than therapy” by more than a few employees over the years.) If you’re not already prepared for everything 2024 may come with, this technique is the cheat code you need in your life.
 
Use my Forbes step-by-step guide to lead your teams through this exercise. Here’s to fewer blind spots and more foresight.