MICRO COURSE TOPIC

Identify New Business Opportunities

Explore new ways to tap into the undiscovered potential of your existing products and services. 

Micro Course includes

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13.17 minutes of on-demand video

4 downloadable resources

4 quizzes to test knowledge

Completion badge to share on LinkedIn

Learner level

Team leader, Executive

Who this is for

This course is for any business leader who wants to create more fiscal value out of existing products, services, and offerings. This course will give leaders proven methods to help leaders guide their teams through the ideation process and get out of the “there is nothing else we can do” mindset.

Micro Course overview

Successful innovators know there is no such thing as dead IP. This micro course teaches 4 proven techniques to help you discover new ways to repurpose, repackage, and reinvent your existing IP into new products and services that customers want and need. 

Micro Course outcomes

  • Generate new value from your existing products and services 

  • Identify new markets, locations, and avenues for existing products or services 

  • Enhance product value by implementing incremental changes

  • Cultivate the ability to envision possibilities beyond the current state and explore innovative concepts 

What you’ll learn

  • Create new value from existing products or services using ‘40 Opportunities’

  • Find new people, places, and opportunities for your existing products or services using ‘Where/When/How/Who Else’

  • Leverage incremental changes to increase product value using ‘Plus 3 Minus 3’

  • Develop the skills to see beyond “what is” and explore “what could be” using ‘ReThink’

Skills you’ll develop