MICRO COURSE TOPIC
Identify New Business Opportunities
Explore new ways to tap into the undiscovered potential of your existing products and services.
Micro Course includes
13.17 minutes of on-demand video
4 downloadable resources
4 quizzes to test knowledge
Completion badge to share on LinkedIn
Learner level
Team leader, Executive
Who this is for
This course is for any business leader who wants to create more fiscal value out of existing products, services, and offerings. This course will give leaders proven methods to help leaders guide their teams through the ideation process and get out of the “there is nothing else we can do” mindset.
Micro Course overview
Successful innovators know there is no such thing as dead IP. This micro course teaches 4 proven techniques to help you discover new ways to repurpose, repackage, and reinvent your existing IP into new products and services that customers want and need.
Micro Course outcomes
Generate new value from your existing products and services
Identify new markets, locations, and avenues for existing products or services
Enhance product value by implementing incremental changes
Cultivate the ability to envision possibilities beyond the current state and explore innovative concepts
What you’ll learn
Create new value from existing products or services using ‘40 Opportunities’
Find new people, places, and opportunities for your existing products or services using ‘Where/When/How/Who Else’
Leverage incremental changes to increase product value using ‘Plus 3 Minus 3’
Develop the skills to see beyond “what is” and explore “what could be” using ‘ReThink’